Mar 13, 2026
Designing B2B surveys can look straightforward at first glance. But in practice, business-to-business market research comes with constraints that can quietly undermine data quality, respondent experience, and the value of the results.
In this episode of Conversations for Research Rockstars, we walk through some of the...
Jan 14, 2026
In this Conversations episode, we tackle a familiar challenge in market research: delivering strong work—only to see it go unused.
Why do well-designed studies and thoughtful analyses still fall flat with stakeholders? Often, it’s not a data problem. It’s a communication problem. Specifically, a utilization gap...
Dec 5, 2025
Many market research, UX, and CX teams now use AI for brainstorming, writing, and various research tasks. But it’s not always easy, especially when using AI to help researchers craft surveys and discussion guides. The recurring issue isn’t effort—it’s uneven quality from ad hoc prompting.
In “Prompt...
Nov 5, 2025
As we plan for 2026, many CX, UX, and Market Research teams are focused on anticipating project volume, evolving method mixes, AI-enabled workflows, and resource allocation. But regulatory policy deserves attention too—with changes coming that could directly shape how we run qualitative and quantitative projects.
In...
Sep 26, 2025
Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide.
Learn how to: