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Conversations for Research Rockstars

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Mar 26, 2018

Learning to become a data-fluent market researcher? A good first step is learning about common data sources. In market research, we commonly use data collected from surveys, focus groups, social listening and more. But what about our colleagues on the "big data" and analytics side? What data sources do they use? At the...

Mar 19, 2018

Data-centric businesses need data-fluent advisors. Or as Mckinsey likes to call them, "translators." What professionals will meet this need? Is it a good career path option?

Market researchers seem to assume that people with big data jobs are better positioned. But that is not necessarily so. In this conversation, let's...

Mar 12, 2018

Hiring a market research company has pros and cons. But here are 4 cases when it will likely be the best (and safest) choice.

Please share this episode with anyone who may be deliberating over whether or not to hire a market research company.

Mar 5, 2018

Big data isn't perfect. Unfortunately, biased experts often over-promise and often under-deliver. What do market research & insights professionals need to know about big data risk factors? In this conversation, 7 reasons why Big Data projects fail, and what we can do to help clients make data-agnostic choices.