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Conversations for Research Rockstars

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Apr 8, 2021

Online qualitative research is a hot methodology and can be very powerful. But it can also be challenging, especially for market research professionals working on ideation projects. In this conversation, Kathryn shares some tips for how to get great ideation while using online qualitative methods.

Apr 4, 2021

Surveys can be used to learn a lot about your target market’s attitudes, behaviors and perceptions. But only if you analyze this market research data correctly. In this real-world example, we see an-all-too common error. Don’t let this happen to you! See the case study origin here: 

Apr 4, 2021

Market Research eLearning Options with Special Guest Stephen Griffiths. Kathryn and Stephen discuss the many options for learning about market research and advancing professional skills, including both free and paid options. Please be sure to check out Stephen’s related podcast on Digging for...