Apr 29, 2019
Planning to moderate your first online focus groups? Are you prepared for the differences between online versus in-person moderation? In this Conversation for Research Rockstars, Kathryn Korostoff describes 3 big differences moderators experience--and how to prepare for them.
Apr 22, 2019
Have you noticed the rapidly rising expectations for the design and “look” of market research reports? Unfortunately, when we are working to meet project deadlines, it’s hard to take time to evaluate our current reporting style. But how long can we delay? At what point will dated-looking deliverables negatively...