Preview Mode Links will not work in preview mode

Conversations for Research Rockstars

Looking for market research and data analysis eLearning options? Please visit

For articles and announcements, please visit our website.


Inside every market researcher, is a Research Rockstar.


For support or requests, please contact

Feb 26, 2018

7 reasons why writing qualitative market research reports is hard, and what you can do about it. As a market research professional, you may need to write reports based on your focus groups, online focus groups, IDIs, ethnography or online qualitative methods. And it's a tough job. 

Check out the diagram on page  6 of...

Feb 19, 2018

In a February 2018 HBR article, McKinsey identifies potential demand for millions of "translators." But look at the definition: sounds like market research & insights. So what is the difference between a market research and insights professional and a "translator"? And is an "analytics" professional more qualified...

Feb 12, 2018

Thinking about your market research and insights career path?Ready to refresh your career goals?

Here are some tips on how to refresh your career plans to align with current demand for insights professionals. These career coaching tips are for anyone who is planning to start or advance their market research and insights...

Feb 5, 2018

Do your market research survey respondents speed through your questions? Does that impact data quality? In any given questionnaire, the amount of time participants spend completing it can vary. In some cases, that's legitimate. But in some cases, it's a red flag that you have bad respondents, and thus potential...