Preview Mode Links will not work in preview mode

Conversations for Research Rockstars

Looking for market research and data analysis eLearning options? Please visit ResearchRockstar.com.

For articles and announcements, please visit our website.

 

Inside every market researcher, is a Research Rockstar.

 

For support or requests, please contact Support@ResearchRockstar.com

Dec 17, 2018

New market research methods are great—but I still value the tried and true. Survey research, for one, is still very important (especially for populations and research goals that can't be served through transactional data, 3rd party data, etc.). And luckily, we have more information (research on research) than ever...


Dec 10, 2018

Rampant in the market research and insights world for a few years now: widespread misuse of a popular piece of research lingo. And recently, I notice this misuse is getting even worse. As a profession, I think we would all agree that common market research jargon should be used precisely. But when it comes to the...


Dec 3, 2018

As a Market Research & Insights professional, you likely have clients. They may be internal, or external—but if you design and execute projects, your work is likely funded by some kind of client. For many researchers, the client’s job role may be in insights—say, the Insights Manager at a footwear brand. Or...