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Conversations for Research Rockstars

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Jan 29, 2018

Why are some market research & insights teams moving to R? Because as these teams become the central synthesizer for multiple data types and sources from across an organization, they choose to use the tools that their peers in related data functions are using--often especially R. And R can be as geeky or as friendly...

Jan 23, 2018

Meetings that make an impact with special guest Carol Galvin. In this conversation, Kathryn speaks with Insights veteran Carol Galvin about how to make sure these critical end-of-project meets are successful for the researcher and the client. Carol has been in the market research and insights profession for 30+ years,...

Jan 15, 2018

How many questionnaires do you see that are full of 5-point rating scales? 5-point rating scales can be useful, but there are many other types of scales--and not all scales are rating scales at all. Unfortunately, many people know rating scales, so they default to them. In this conversation, learn about two problems...

Jan 8, 2018

Bias can get introduced at various points in a market research project. Here is a look at an often overlooked source of bias: bias that gets introduced during analysis and reporting.

Professional researchers are often trained to mitigate bias during the research planning and data collection phases of a project. For...

Jan 1, 2018

Why many marketers still love focus groups and how to make sure yours are excellent. Yes, many marketers still love focus groups as a market research method.

Today's focus groups are very different than ones you may have seen 10 or more years ago. Today, they can be online or in-person, formal or casual.

A great focus...