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Conversations for Research Rockstars

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Sep 25, 2017

What does “big data” and “business intelligence” mean for market research careers? Will your next great market research job be titled something else? Join us for a conversation on job title trends.

Make sure to download this before you listen:

Want a great new option for keeping up...

Sep 18, 2017

How do careers in business intelligence, market intelligence  UX, CX and market research intersect? There are still a lot of unknowns, but the job postings are getting very similar. Join us for a fun conversation that might just inspire you to rethink your career opportunities.

Sep 11, 2017

As a research professional, you strive for objectivity. You use various techniques to make sure you are giving your client unbiased data.

But what if your choice of methodology is biased? Are you biased towards surveys or focus groups? Maybe you tend to recommend IDIs? Listen to this episode for a conversation on how to...

Sep 4, 2017

Want to stop over-relying on self-reported data?

Need to discover emotional associations with a brand or product?

Need to gauge price sensitivity in a realistic way?

Market research experiments  may be your best option. Check this episode out for tips on practical options for conducting market research experiments.