Apr 30, 2018
Market Research & Insights professionals can apply for jobs in various types of companies. Often, the first decision is: should you pursue "client-side" or "supplier-side" openings? Here are some decision criteria to help you choose.
Apr 23, 2018
Market Research & Insights professionals face a dilemma in social situations: how do you answer the question, "What do you do?" So, how do you answer this question?
Apr 16, 2018
Market Research & Insights career opportunities are shifting. Do you have the skills employers are seeking? In this conversation, Kathryn illustrates new skills trends by looking at recent job postings from leading companies.
Apr 9, 2018
Care about market research data quality? Lessons from the field of behavioral economics can be used to optimize market research methodology choice and design. In this conversation, host Kathryn Korostoff reference's Daniel Kahneman's famous book, Thinking Fast & Slow, to show how market researchers can use the concepts...
Apr 3, 2018
Response rates for online surveys can be dismal. What to do about it? One option: improving our survey invitation emails. Can they be better? What specific attributes would make them more effective? In this conversation, Kathryn identifies 5 invitation attributes that have been shown (through research) to improve survey...