Sep 6, 2023
In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for...
Aug 22, 2023
Qualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we...
Aug 9, 2023
When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers...
Jul 27, 2023
Surprise! Contrary to popular belief, many clients LIKE slide-deck style reports. In this Conversations episode, Research Rockstar Lead Instructor Kathryn Korostoff shares two important reasons why many clients like slide-style reports, and insider tips for how to structure a slide-style report (including 3 options for...
Jun 6, 2023
Have you ever conducted market research in support of Thought Leadership (TL) programs? Thought Leadership programs are used by companies in many industries, especially in B2B, and can be used to establish or strengthen their visibility in their market. Within TL programs, conducting survey research is very popular, as...