Feb 26, 2018
7 reasons why writing qualitative market research reports is hard, and what you can do about it. As a market research professional, you may need to write reports based on your focus groups, online focus groups, IDIs, ethnography or online qualitative methods. And it's a tough job.
Check out the diagram on page 6 of this PDF for a great example of how to simplify your reporting process by jump-starting your analysis and synthesis.
https://goo.gl/AuCfhr