Nov 5, 2018
"Sure, big data tells you what consumers do, but you need market research to find out the WHY."
It’s a common statement these days. But is it factually accurate? Or is it a self-soothing platitude for those of us in the market research & insights professions? Factually, what are the best options for finding out the “why” behind consumer behavior these days? And which of those options are in the market research purview?
This week's conversation is a webinar recorded on October 22, 2018. The "Why" Webinar with market research pros Kathryn Korostoff, Nikki Lavoie and Evan Oster.