Nov 2, 2022
As a Market Research & Insights professional, you have
likely heard the term "insights democratization." The phrase
invokes a vision of organizations that have numerous data sources,
and data-based findings, that are seamlessly shared within and
between various functional areas in a friction-free manner.
Everyone with appropriate permissions has access to all the
customer data they need--whether from behavioral data,
transactional data, syndicated data, or primary market research
In this episode, Research Rockstar President Kathryn Korostoff interviews Thor Olof Philogene on this important topic, and they also discuss some of the innovative things his company, Stravito, is doing to advance this concept from aspiration to reality.
Mentioned in this Conversation:
-- 2016 use of the term "Insights Democratization": "Keynote presentation by Ray Poynter (Excellent!) #MRIA16 #NewMR @raypoynter", https://lovestats.wordpress.com/tag/ray-poynter/
-- Thor Olof Philogene's, CEO of Stravito, LinkedIn: https://www.linkedin.com/in/thorolof/ and company Twitter: https://twitter.com/StravitoAB
-- Ray Poynter, Chief Research Officer, Platform One, LinkedIn: https://www.linkedin.com/in/raypoynter/ and Twitter: https://twitter.com/RayPoynter
-- Annie Pettit, Chief Research Officer, E2E Research, LinkedIn: https://www.linkedin.com/in/anniepettit/?originalSubdomain=ca and Twitter: https://twitter.com/LoveStats
-- Burberry study mentioned in the episode: https://www.stravito.com/resources/burberry-mixes-creativity-with-data-to-design-an-insights-driven-future
-- Forrester data mentioned in the episode: https://www.stravito.com/resources/forrester-tei-study-illustrates-stravitos-business-impact
Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn Insights Association Certificates. Our Rent-a-Researcher staffing service places qualified, fully-vetted market research experts, covering temporary needs due to project and resource fluctuations.
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Hope you enjoy this episode of Conversations for Research
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