Jul 15, 2021
Market Research & Insights professionals often need to support business clients on projects that may benefit from more than one methodology or data source. What do we need to know about the many data options available to help our clients make informed decisions? Primary and secondary research, quantitative and qualitative, predictive and prescriptive data, cross-sectional and longitudinal data, transactional data, and many more terms need to be part of our vocabulary. Let’s get started!