Nov 30, 2021
Please enjoy this conversation with Kathryn Korostoff and Jeffrey Henning as they tackle the question, “What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?” As Market Research & Insights professionals, what do we need to know to be effective in 2022?
And what...
Nov 23, 2021
The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both:
Nov 9, 2021
Welcome to Part 2 of our 4-part series: Prepping Your Market Research & Insights Team for 2022.
As Market Research & Insights professionals, what did we learn in 2021 that we should leverage as we plan for 2022? Part 2 of our series focusses on the question: “What did we learn about improving survey data quality in...
Nov 2, 2021
Welcome to Part 1 of a 4-part series: Prepping Your Market Research & Insights Team for 2022. What did we learn in 2021 that we should leverage as we plan for 2022? Part 1 focusses on the question: “What did we learn in 2021 about research methodology choices that we should leverage as we plan for 2022?” Hosted by...
Sep 10, 2021
Professional survey researchers document their sampling plans to ensure a high-quality data collection process. If you want reliable survey data, you need to make careful decisions about sampling.
In this Conversation, Lead Instructor Kathryn Korostoff shows you how to document your sampling plan in a way that will...