Dec 25, 2017
Why "DIY" is the most misused term in market research today. Misuse of this term undermines credibility and business relationships.
Dec 18, 2017
How do you prepare for big, new market research survey projects? Often, professional market researchers will do focus groups or in-depth interviews (IDIs) to generate hypotheses that will drive key content for the questionnaire design. But what if you don't have time or budget for those methods? We have a great tip.
Dec 11, 2017
How to write questions that best measure priorities and preferences? It's a common need: to understand customer priorities. For example, you may want to know which of 5 new color choices you should add next to your laptop case product line. Or maybe you want to know which of 6 local restaurants people see as most or...
Dec 4, 2017
Writing great quantitative market research reports is hard! Often, we don't have as much time to write them as we would like. One strategy for being as efficient as possible? Having a precise outline ready so that once you have your data, you can write your report in a fast, logical manner. In this conversation,...