(Part 3) How Will WFH Trends Impact Market Research & Insights Work in 2022?

Nov 23, 2021

The Work from Home (WFH) phenomenon has impacted Market Researchers from two very different angles: first as employees/workers ourselves, and second as research methodologists. In this episode, the discussion tackles both:

• What does ongoing full or partial WFH mean for our profession, our teams, our collaborations, our career paths? What skills may need to get amped up in 2022 to be successful in a WFH-heavy profession?
• What have we learned about doing research on WFH topics? Are some methodologies better suited for understanding hot WFH-related research topics better than others? For example, what methodologies are best for research on what new behaviors are here to stay and which ones will likely return to pre-COVID norms?

Welcome to Part 3 of our “look ahead” for 2022. In this episode Kathryn Korostoff is joined by true Research Rockstars Cindy Casper and Michelle LeGros—experienced Market Research & Insights leaders with both client-side and supplier-side roles. Both are also Research Rockstar instructors: https://training.researchrockstar.com/pages/all-instructors

 

About This 4-part series asks the question, “What did we learn in 2021 that we should leverage as we plan for 2022?” This is a real-world, “brass tacks” look at what we, as Market Research & Insights professionals, learned about our own work in 2021.

 

The 4-part series is being released weekly starting November 2 on YouTube, Apple Podcasts, and Audible (Amazon).

 

• What did we learn (about research methodology choices) in 2021 that we should leverage as we plan for 2022?
• What did we learn (about improving survey data quality) in 2021 that we should leverage as we plan for 2022?
• What did we learn (about WFH as a research topic and as it pertains to our own work/teams) in 2021 that we should leverage as we plan for 2022?
• What did we learn (about our own skill/knowledge needs) in 2021 that we should leverage as we plan for 2022?