Nov 23, 2021
The Work from Home (WFH) phenomenon has impacted Market
Researchers from two very different angles: first as
employees/workers ourselves, and second as research methodologists.
In this episode, the discussion tackles both:
- What does ongoing full or partial WFH mean for our profession,
our teams, our collaborations, our career paths? What skills may
need to get amped up in 2022 to be successful in a WFH-heavy
- What have we learned about doing research on WFH topics? Are
some methodologies better suited for understanding hot WFH-related
research topics better than others? For example, what methodologies
are best for research on what new behaviors are here to stay and
which ones will likely return to pre-COVID norms?
Welcome to Part 3 of our “look ahead” for 2022. In this episode
Kathryn Korostoff is joined by true Research Rockstars Cindy Casper
and Michelle LeGros—experienced Market Research & Insights
leaders with both client-side and supplier-side roles. Both are
also Research Rockstar instructors: https://training.researchrockstar.com/pages/all-instructors
About This 4-part series asks the question, “What did we learn
in 2021 that we should leverage as we plan for 2022?” This is a
real-world, “brass tacks” look at what we, as Market Research &
Insights professionals, learned about our own work in 2021.
The 4-part series is being released weekly starting November 2
Apple Podcasts, and Audible
- What did we learn (about research methodology
choices) in 2021 that we should leverage as we plan for
- What did we learn (about improving survey data
quality) in 2021 that we should leverage as we plan for
- What did we learn (about WFH as a research topic and as
it pertains to our own work/teams) in 2021 that we should
leverage as we plan for 2022?
- What did we learn (about our own skill/knowledge
needs) in 2021 that we should leverage as we plan for