May 20, 2019
Market research project management has evolved a lot over the past few years, largely thanks to the many online project management tools now available. But while tech certainly helps, it's only part of the project management success equation for market research & insights professionals. The basics of project management still apply. So how to tell if your basics might need a refresh? A good place to look for evidence is by recalling your last few kickoff meetings. In the past few months, have you found yourself in a kickoff meeting for a new market research study, and none of the attendees were well-prepared? Perhaps, alas, including yourself? The meeting was rocky, and while attendees were polite, you know it left a less-than-ideal impression. In this conversation, let's talk about making sure your kickoff meetings go great! Running great kickoff meetings is an important skill and not one that your project management tool can automate.