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Conversations for Research Rockstars

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Too Many Questions, Too Little Time

Sep 26, 2025

Struggling with overloaded discussion guides in qualitative research? In this episode of Conversations for Research Rockstars, Kathryn Korostoff shares practical ways to handle clients, colleagues, and stakeholders who want to pack too much into a focus group or IDI guide.

Learn how to:

Keep discussion guides aligned...

Help! I Have to Write a Survey—How Do I Pick Answer Options?

Sep 12, 2025

In this Conversations for Research Rockstars episode, host Kathryn Korostoff tackles one of the trickiest challenges in survey design—choosing the best possible answer options for the questions we’ve so carefully crafted. Using clear, real-world examples, she offers practical guidance on:

When to use unipolar vs....

The Overlooked Disconnect That Derails IDI Projects

Sep 5, 2025

What happens when clients feel dissatisfied after the very first in-depth interview? Often, it’s not about objectives or discussion guides—it’s about mismatched expectations on style. In this conversation, Kathryn Korostoff unpacks the difference between highly structured and semi-structured IDIs and why...