Preview Mode Links will not work in preview mode

Conversations for Research Rockstars

Looking for market research and data analysis eLearning options? Please visit

For articles and announcements, please visit our website.


Inside every market researcher, is a Research Rockstar.


For support or requests, please contact

Oct 7, 2020

Survey researchers often use online panel providers to fulfill their data collection needs. Need 500 working moms to take your survey on vacation planning? Need 2,000 luxury car owners to take your survey on brand perceptions? You might be getting those research participants from an online panel provider. In...

Aug 10, 2020

Opinions on the accuracy of Net Promoter Score (NPS) as a customer loyalty measure vary widely.

But like it or not, the reality is that a lot of organizations use NPS. It has become a standard key performance indicator (KPI) that many business executives embrace. So it's not going away anytime soon. The question for...

Feb 3, 2020

Are you looking to plan training for new market researchers? Or training to help a team develop professional-level survey research skills? Or qualitative research ones? How about a training plan that would advance use of new research methods? Or advance consultative skills? In this episode, Kathryn shares training...

Jan 6, 2020

Getting your Market Research & Insights team ready for 2020? Inform your plans by considering the key strategic issues your clients face. In this Conversation, host Kathryn Korostoff shares her research on key challenges faced by marketing executives and how the Market Research & Insights function can prepare to...